Monday, June 17, 2019

Subreddit traffic stats for the start of the World Cup

Subreddit traffic stats for the start of the World Cup

Given some recent popular matches and the World Cup going on thought some people might be interested in seeing the current traffic stats for the subreddit and some numbers.

This image shows traffic in recent months/weeks

Some info from reddit on this:

Pageviews and uniques include activity on the desktop site, the mobile website shown to users on phones and tablets, and the official iOS and Android apps. We currently do not count pageviews and uniques from 3rd party clients.

So actual numbers would be even higher with all the 3rd party apps being used, which would account for a lot of views.

Fair to say things have certainly been busy lately. A few highlights from the numbers:

  • 180k unique visitors during India-Pakistan, with just over 1.2 million pageviews, and 1800 new subscribers (1700 of which were probably alts).
  • This was the busiest day in a long time, but not by a huge margin. There were more new subscribers (2200) on the 31st, the day after the tournament started. No doubt nudged along by r/cricket being named as a trending subreddit for that day in response to the big traffic increase for the opening match (150k uniques for the opening).
  • Total subscriber increase since the tournament start is currently about 14k, or around a 13% increase in size in just over two weeks.

So far the highest traffic days have been:

  • 30th: Eng v SA opening match
  • 31st: Pak v WI and r/cricket named a trending subreddit
  • 5th: SA v Ind
  • 6th: Aus v WI
  • 9th: Ind v Aus (150k uniques, 1 mill pageviews, 1500 subscribers)
  • 12th: Aus v Pak
  • 16th: Ind v Pak

And for interest, this is a rough breakdown of subreddit unique visitors by the platform they're using:

  • New reddit: 17-20%
  • Old reddit: 9-16%
  • Mobile web: 15-25%
  • Reddit official apps: 45-50%

What seems to be happening from the numbers as far as I can tell is that when the biggest matches are on, the percentage of traffic from 'old reddit' (the original reddit web version) drops a fair bit compared to where it normally sits, and the percentage of traffic from mobile web/apps increases. So when there's a big match on, a lot of people move to their phones or tablets. Also might be time for lazy mods to put some more attention into the new reddit subreddit setup to cater to the forgotten 20% ;)

Thanks for reading, hope it's been interesting

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