In recent times there is a lot discussion about cricket's inclusion in the Olympics and growth of the sport globally. There is an automatic conclusion that somehow the inclusion of the sport into the Olympics is some sort of magic pill and other countries which have been largely disinterested in cricket will suddenly start throwing money because medals are involved.
Im not arguing against cricket's inclusion in anyway. All of us want cricket to grow globally and more nations to participate in the World cup eventually and competitive cricket all round with more teams moving from associate nations into permanent members. There are very valid concerns that the ICC hasn't done enough for the associate nations or for the growth of the game in general.
Why is it assumed that the USA / Russia / China / X in Europe will suddenly invest in the sport because of the Olympics. Based on the little information I have the United States olympic council does not get any financial support from the federal govt and the role of private sponsorships is quite high. All though multiple sports can thrive in unison doesn't cricket compete with Baseball on the fact they're very much like-for-like? The same applies to Russia as well, the role of private sponsorships is quite high and athletes tend to choose sports popular on television. Why exactly are governments going to spend in a sport that does not attract the attention of the local population?
I would like to know more on the impact of Olympics and funding in sports, if some of you can post links to articles /books it would give us a better idea on the subject.
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